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Present the floral proposal as an arrangement and placement plan

A floral proposal should help the client picture what arrives at each part of the event. List arrangements by purpose and placement, with design references and supply responsibilities attached. This sample separates personal flowers, table pieces and installation so a change to one part of the design can be reviewed clearly.

Example document · illustrative amounts

Example: fictional wedding floral proposal

Reference: [Proposal reference; floral design revision]

From
[Florist business and design contact]

To
[Client; event venue; authorized floral approver]

DescriptionQuantity / unitRateAmount
Hand-tied bouquet in approved palette; ribbon finish included1 bouquet$155.00$155.00
Low guest-table arrangement using agreed recipe and vessel8 centerpieces$68.00$544.00
Personal flowers in specified ribbon and pin finish5 boutonnieres$18.00$90.00
Deliver, place arrangements and collect hired vessels in agreed windows1 logistics scope$240.00$240.00

Total (USD): $1,029.00

Example: this invented floral order contains fictional counts and prices. It is not a guide to flower costs or florist rates.

[Attach palette, style references, arrangement locations and approved recipe assumptions.]

[Specify hired vessels, included mechanics and the handling of unavailable varieties.]

[Identify delivery access, installation scope, collection and any ceremony-to-reception transfer.]

[Replace amounts and add applicable tax, proposal validity, payment terms and approval process.]

How to use the template.

  1. Translate the brief into named arrangements and placement counts before estimating stem and production needs.
  2. Describe design direction clearly without promising every arrangement will reproduce an inspiration photograph exactly.
  3. Separate vessel hire, delivery, installation, transfer and collection when their scope affects the price.
  4. Use your own supplier information and design labor calculation to replace the fictional figures, then review the same floral plan with the client.

Useful answers.

Should the floral proposal list every stem?

Use the level of detail appropriate to the design and your agreement. Identify important selections and design boundaries, and make the substitution process clear rather than relying on an unexplained mixed flowers description.

How do I price a ceremony installation separately?

Define its scale, materials, mechanics, access and competent installation needs first. Calculate your own production and logistics costs, then state the included scope without treating the sample prices as a benchmark.

Where should vase collection appear?

Include it in the logistics scope or a separate line and state the pickup window and return responsibility. Distinguish hired vessels from flowers or containers the client keeps.

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