Pricing and quotes

How much to charge for screen printing

By The Microtra team · · 5 min read

Start with the garment, artwork and delivery promise

You can quote screen printing with confidence when the order specification is settled. Ask for the garment style, fabric, size breakdown, print locations, finished quantity and required collection or shipping date. Request the artwork before promising a print method. A chest logo and a full-back design can have similar visible simplicity while creating different setup and handling work.

Inspect whether the artwork needs separation, cleanup or recreation. Confirm ink colors and whether an underbase is needed for the chosen garment. Record the approved print dimensions and position. When a buyer asks how much to charge for screen printing, the useful answer begins with these production decisions, because a generic shirt rate hides the work that varies between orders.

Divide the quote into setup and production

Setup includes file checks, color separation, film or other output preparation, screen coating and exposure, registration, ink mixing and test prints. Some steps may happen in your shop; some may be bought from a supplier. Price the route you actually use. Count time spent obtaining approval as well as time standing at the press.

Production costs follow the run: blanks, ink consumption, loading and unloading, curing, inspection, folding and packing. Add the cost of purchasing and receiving the garments. Check supplier availability before quoting a specific blank, especially when the size mix includes items outside a supplier's normal stock. An apparently inexpensive blank can become a costly choice if it creates split deliveries or inconsistent replacements.

Time the press through a complete order

Measure the full workflow on completed jobs. Note setup, the first acceptable print, normal production, interruptions, cleanup and packing. A press's theoretical output tells you little about a mixed-size run that needs careful garment positioning. Different fabric weights, hoodies with seams and small youth garments can change handling even when the artwork stays the same.

Track the bottleneck. Your dryer may limit the pace, or inspection and folding may hold finished goods behind the press. Include staff time for resolving a print defect before production resumes. Use those observations to build run-length bands based on genuine efficiency. Quantity discounts should follow reduced cost per piece, not a habit of reducing every quote until it feels competitive.

Allow for materials that never become a sale

Plan for test prints, misprints and unusable garments. The allowance should reflect your own records, the process and the familiarity of the material. Keep spoilage visible in the calculation, then investigate preventable causes such as poor registration or incorrect curing conditions. Pricing an allowance does not replace maintaining the equipment and training the operator.

Budget for screens, emulsion, reclaiming chemicals, cleaning supplies, tape and equipment wear. Decide which costs belong directly to the job and which sit in overhead so you count them once. Include rent, utilities, insurance, estimating, bookkeeping and owner labor in the wider budget. The selling price needs to support the shop between print runs as well as during them.

Work from total order cost to unit price

Combine setup, production labor, materials, planned waste and allocated overhead. Add freight or delivery separately when it changes by destination. Calculate a total price that leaves your intended margin, then divide by the quantity the buyer will receive. Make clear whether the quote includes packaging or individual garment labeling.

Example: Fictional USD amounts only. A run has $180 of setup and overhead allocation, $300 of blanks and consumables, and $120 of production labor. The planning cost is $600. A 25% planned margin gives $600 / (1 - 0.25) = $800 for the order. For 80 finished shirts, that is $10 each before any separately assessed tax or delivery.

A unit price is a useful presentation, but retain the underlying order calculation. If the customer cuts the quantity or adds a print location, rebuild the quote rather than multiplying the old unit rate. The profit margin calculator can help you test the selling price without confusing markup with margin.

Give changes somewhere clear to go

Define which artwork revision is included and when approval closes production choices. A new sponsor logo after screens are prepared is different from correcting a spelling error before approval. Explain the effect on setup, materials and the production slot before proceeding. Keep the approved artwork and order specification together.

Use a short list of quote variables: print locations, colors, garment type, quantity, finishing and delivery. If rush work is offered, calculate the actual consequence of interrupting other runs or arranging faster supplies. A rush charge should fund a workable production plan. Decline a deadline if curing, testing or supplier delivery cannot fit it reliably.

Keep reorders easy to estimate

Save the approved art reference, ink specification, blank details and production notes. Record whether screens are retained and for how long under your shop's policy. Do not promise identical results from a different fabric or a substitute garment without testing. A reorder can be efficient while still needing a fresh availability and setup check.

Review completed orders by design complexity and run length. Look for the jobs that required more registration time, unusual packing or repeated customer follow-up. Those details can lead to clearer quote bands and fewer surprises. Link the production description to the final invoice so the buyer recognizes the garments and finishing they approved. Screen printing pricing becomes easier when the shop measures what it takes to deliver an accepted run.

Before releasing the order, count the finished garments against the approved size breakdown. Keep misprints and spare blanks separate from goods ready to collect. That check can prevent an otherwise complete print run from leaving the shop with an avoidable quantity dispute.

A few good questions

Before you get started.

Why does a small print run cost more per shirt?

Artwork preparation, screen setup and cleanup still take time on a short run. Spreading those tasks across fewer garments raises the cost each garment needs to recover.

Should a reorder avoid setup charges?

Check whether usable screens, approved artwork and matching blanks are still available. A reorder may save preparation, but it still involves retrieving files, checking stock and setting the press.

How should I quote customer-supplied garments?

Inspect their material and print suitability first. Agree in writing how test garments, spoilage, replacements and unfamiliar fabric will be handled before accepting the order.

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